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COMMUNICATION  V.  PERCEPTION

 

Market leadership is determined by customer perception. Considerable research has shown that the greatest influences on perception are visual & non-verbal (subconscious). Therefore it is paramount that a company fully understands the psychology of perception and directs its entire corporate endeavour accordingly.

 

An invaluable and fascinating guide into how to communicate more efficiently and cost-effectively. How to ask the right questions of your mind in order to properly access the minds of your customers. Because, whether you sell socks or services, pyramids or pies, your success or failure ultimately hinges upon nothing more substantial than thoughts .... those of your customers!

 

 

WHAT YOU WILL LEARN

       

·           Secrets of subliminal perception

·           Visual v. verbal communication

·           Sensory input & preconditioning

·           The logic of customer behaviour

·           The dangers of market research

·           The dynamics of colour and form

·           The perils of presumption

·           Left & right-brain perception

·           How to interpret intuition

·           Male versus female perception

 

 

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