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Graham is available for consultancy and in-house seminars by appointment. g@burdick.se

 

For details and reviews of his latest book on how to access creativity, please click here

 

PERCEPTIONS ON WHICH TO PONDER

 

·                     The subconscious decides upon an action before the conscious is even notified.

·                    When we think consciously we are only selecting what can be verbalised.

·                    Verbal fluency is often mistaken for intelligence.

·                    Most purchasing decisions are emotional. We imbue them with logic to satisfy our ego.

·                    Most people confuse thinking with just rearranging their prejudices.

·                    The conscious allows in only the perceptions which reinforce its belief systems.

·                    The subconscious has permanent memory. The conscious has only temporary recall.

·                    Humans usually prefer to rationalise (invent) - despite, or in the absence of, the facts.

·                    Taste saliva in your mouth and then spit it into a glass and drink it. The saliva doesn’t

                change but notice how your perception does!

 

Remember - the diving bell was invented   by an astronomer, the pneumatic tyre by a vet,

the telephone exchange by an undertaker - gifted amateurs were responsible for the jet-engine

the ball-point pen, the zip fastener and the TV. So, never be afraid to ask those magic words

 . . . . . . WHAT IF ... WHAT IF ...?

 

 

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GRAHAM BURDICK